Matt Morain

1 article
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North Carolina State University

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Who Reads Morain

Matt Morain's work travels primarily in Technical Communication (70% of indexed citations) · 17 total indexed citations from 4 clusters.

By cluster

  • Technical Communication — 12
  • Other / unclustered — 3
  • Community Literacy — 1
  • Digital & Multimodal — 1

Counts include only citations from indexed journals that deposit reference lists with CrossRef. Authors whose readers publish primarily in venues without reference deposits will appear less central than they are. See coverage notes →

  1. Technical Communication Quarterly Jan 2012
    YouTutorial: A Framework for Assessing Instructional Online Video ↗
    Matt Morain; Jason Swarts
    Abstract

    User-generated tutorial videos are quickly emerging as a new form of technical communication, one that relies on text, images, video, and sound alike to convey a message. In this article, we present an approach—a rubric—for assessing the instructional content of tutorial videos that considers the specific roles of modal and multimodal content in effective delivery. The rubric is based on descriptive data derived from a constant comparative study of user-rated YouTube videos.

    technical communication empirical research multimodality social media
    doi:10.1080/10572252.2012.626690