Journal of Technical Writing and Communication Apr 2020

Crowdsourcing, Social Media, and Intercultural Communication About Zika: Use Contextualized Research to Bridge the Digital Divide in Global Health Intervention

Huiling Ding North Carolina State University

Abstract

This article presents a case study of the Smarter Crowdsourcing project the International Development Bank and Governance Lab cohosted to cope with the emerging Zika outbreaks in Latin America countries. Using the lenses of intercultural communication methodologies, user-centered design, and global cultural flow, I examine the exclusion of at-risk populations as marginalized end users of the project. I also examine the impacts of this oversight on the effectiveness of the technocratic solutions. I then conclude by discussing the implications this case has for international health intervention, global technical communication, and community-based research.

Journal
Journal of Technical Writing and Communication
Published
2020-04-01
DOI
10.1177/0047281620906127
Open Access
Closed
Topics
qualitative research multimodality social media technical communication

Citation Context

Cited by in this index (3)

  1. Ghimire (2024)
    Understanding Transnational Technical Communication in Technical and Profession…
    Technical Communication Quarterly
  2. Madson (2024)
    Cannabis Risk Communication: A Scoping Review with a Research Agenda
    Technical Communication Quarterly
  3. Gonzales (2022)
    (Re) Framing Multilingual Technical Communication with Indigenous Language Inte…
    Technical Communication Quarterly

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