Rhetorical Analysis of Stakeholders in Environmental Communication: A Model

Technical Communication Quarterly Jan 1997

Rhetorical Analysis of Stakeholders in Environmental Communication: A Model

Nancy Walters Coppola

Abstract

This article examines contributions of selected theories to technical communication's understanding of environmental discourse and uses a dialogical synthesis to construct a model of stakeholder analysis. The model, with its interactive variables of stakeholder knowledge, attitude, and desired behavior, is applied to a pollution prevention document and calls for an active research emphasis in determining effective communication strategies.

Journal: Technical Communication Quarterly
Published: 1997-01-01
DOI: 10.1207/s15427625tcq0601_2
Open Access: Closed
Topics: multimodality

Citation Context

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Cites in this index (0)

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