Abstract
As promoters of social justice movements adopt digital technologies in order to communicate with their members, it is necessary to interrogate the rhetorical and ethical effects of these new technologies. If connection to a justice movement is as easy as typing and reading a few key phrases, can that connection be expected to prompt the kind of action required for social change to occur? Using student produced writing and responses to websites promoting social justice causes, this essay discusses emerging digital and cultural literacies that demand a re-imagining of rhetorical appeals for both membership in and action by social justice organizations. Although at first glance the electronic environment seems antagonistic to the goals of uniting people toward a cause, once one begins to closely examine what the new platforms for electronic communications are and how they are being used to form interpersonal connections, one finds that they are ideal for the kind of community building past voices of social justice deemed necessary for successful social transformation. Despite any perceived fragility of virtual awareness, digital technology is an extremely beneficial tool for civic engagement, capable of fostering conversation and writing about justice issues in a meaningful and rhetorically sophisticated manner, and individuals can learn to use their voices to shape the kind of inclusive communities they desire socially into those that also seek justice.