Business and Professional Communication in Asia

Journal of Business and Technical Communication Jul 2013

Business and Professional Communication in Asia

Bertha Du-Babcock City University of Hong Kong ; Vijay Bhatia

Abstract

Globalization promises a world without boundaries that will increasingly necessitate the exchange of international and intercultural business communication. In this globalization process, a significant proportion of future economic growth (and the exchange of messages associated with this development) is projected to be centered in Asia, with a shift in such growth and power away from the United States and Europe. Following Japan, Korea, Taiwan, and Singapore, mainland China and, to a lesser extent, India are moving to upscale positions on value-added chains in global industries. New major Asian players (e.g., countries in the Association of Southeast Asian Nations) are replacing the United States and Europe, who are taking on downscale positions. In addition, the Middle East, because of global dependence on it for oil, is a critical player in international business. With this shift in global trading patterns, we must focus on Asia in order to gain an up-to-date understanding of business communication in global contexts. But previous research and theory have been directed toward business communication in the United States and, to a lesser extent, in Europe.

Journal: Journal of Business and Technical Communication
Published: 2013-07-01
DOI: 10.1177/1050651913479911
Open Access: Closed
Topics: professional writing