Journal of Business and Technical Communication Jul 2000

“You Will”

Karla Saari Kitalong University of Central Florida

Abstract

Technology is commonly described in magical terms, not only in advertising but also in journalism and technical communication. This article provides some background on the use of magical language in technical contexts, gives examples of magical discourse in technology advertisements and newsmagazine articles, and proposes a technical communication pedagogy of media analysis. The proposed pedagogy involves students in conducting diagnostic critiques of media texts and affords them the opportunity to examine critically their own unwitting use of magical language in technical discourse.

Journal
Journal of Business and Technical Communication
Published
2000-07-01
DOI
10.1177/105065190001400303
Open Access
Closed
Topics
technical communication

Citation Context

Cited by in this index (2)

  1. Lucia et al. (2024)
    “I Feel Like I’m in a Box”: Contrasting Virtual Reality “Imaginaries” in the Co…
    Technical Communication Quarterly
  2. Agbozo (2023)
    Multimodal Critical Discourse Analysis for Technical Communication Research
    Technical Communication Quarterly

Cites in this index (2)

  1. Cooper (1996)
    The Postmodern Space of Operator's Manuals
    Technical Communication Quarterly
  2. McCarron (1985)
    Changing the Technical Writing Paradigm
    Journal of Technical Writing and Communication
Also cites 5 works outside this index ↓
  1. 10.4135/9781526401502
     ↗
  2. 10.4324/9780203205808
     ↗
  3. 10.4324/9780203168332_chapter_1
     ↗
  4. 10.2307/j.ctt46nrfk.19
     ↗
  5. 10.2307/358859
     ↗
CrossRef global citation count: 11 View in citation network →

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