Gender Scripts in Professional Writing Textbooks

Journal of Business and Technical Communication Oct 1991

Gender Scripts in Professional Writing Textbooks

DAVID CARRELL

Abstract

A script-based semantic theory is used to examine selected professional writing textbooks published during the 1930s through the 1950s to show how they reflect and perpetuate sexual stereotypes. In these textbooks women are portrayed as subservient, emotional, and frivolous. Men, on the other hand, are portrayed as decisive, logical, and strong. These stereotype-based scripts suggest that men are more suited than women for positions of authority within the business world and have played an important role in relegating women to low-level positions.

Journal: Journal of Business and Technical Communication
Published: 1991-10-01
DOI: 10.1177/1050651991005004007
Open Access: Closed
Topics: professional writing multilingual writers

Citation Context

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Cites in this index (0)

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Also cites 5 works outside this index ↓

10.1177/001872677703000207

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10.1002/hrm.3930160105

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10.1080/00224545.1988.9713765

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10.1016/0001-8791(75)90037-8

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10.1177/108056998905200111

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