The Indefinite “We” (HET “WIJ”-Gevoel/Le “Nous” Indéfini)—Sender and Receiver References in Top-Down Communication: A Text Type-Based Approach

Sylvain Dieltjens Artesis Plantijn Hogeschool Antwerpen ; Priscilla Heynderickx Artesis Plantijn Hogeschool Antwerpen

Abstract

In studies of political communication the use of personal pronouns is often put forward as one of the strategies for influencing sender-receiver relations (e.g., De Fina [1], Haverkate [2], Zupnik [3]). As Rogers and Swales [4] among others have demonstrated, similar techniques can be detected in corporate communication. In this article, the use of French and Dutch personal and possessive pronouns in the first person plural is examined in internal communication documents. The focus is on the link between text types and the use of inclusive, exclusive, or ambiguous we. First the research material is described; then a concise overview of the literary sources is given; finally the results of the research are discussed. It will be demonstrated that managers can exploit personal pronouns strategically and that the use of we is a parameter for identifying text function.

Journal
Journal of Technical Writing and Communication
Published
2003-01-01
DOI
10.2190/2wyh-u4vv-ltrp-j1v5
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  1. Journal of Technical Writing and Communication

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