The Influence of the Purpose of a Business Document on its Syntax and Rhetorical Schemes

Marshall Myers Eastern Kentucky University

Abstract

This study attempts to show how the purpose of three types of business and technical documents (instructions, annual reports, and sales promotional letters) affects the syntactical and rhetorical choices authors make in writing these documents. While the results of the examination rendered some predictable results, there were some surprises in the absence of many rhetorical schemes in sales promotional letters. Another value of this study is that it provides partial syntactical and rhetorical “fingerprints” of three important documents in business and technical writing to offer students norms they can go by in constructing such documents.

Journal
Journal of Technical Writing and Communication
Published
1999-10-01
DOI
10.2190/rqdt-bcem-52r8-nq6p
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Cited by in this index (2)

  1. Journal of Technical Writing and Communication
  2. Journal of Technical Writing and Communication

References (6)

  1. Analysing Genre: Language Use in Professional Settings
  2. Technical Writing
  3. Style: Ten Lessons in Clarity and Grace
  4. 10.3765/bls.v10i0.1957
  5. A Practical Rhetoric of Expository Prose
Show all 6 →
  1. Myers M., Rhetoric Hewn by Audience and History: The Evolution of the Corporate Annual Report, ERIC, ED 370 1…