Journal of Technical Writing and Communication Jan 1997

Down the Rabbit-Hole: Exploring Health Messages on the World Wide Web

Cheryl A. Koski University of Tennessee at Knoxville

Abstract

Over a quarter century ago, James W. Carey and John J. Quirk questioned the prevailing belief that technology would revolutionize communication. Now that we have begun traveling on the information superhighway, we are bombarded more often than ever by what Carey and Quirk called “the rhetoric of the electronic sublime.” Yet an exploration of some fifty award-winning health messages on the World Wide Web suggests that our well-worn maps—that is, the traditional concepts of source, content, purpose, audience, and presentation—can give us a sense of direction as we begin our fall down the rabbit-hole.

Journal
Journal of Technical Writing and Communication
Published
1997-01-01
DOI
10.2190/yku8-xddk-2xup-8cqk
CompPile
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Open Access
Closed
Topics
rhetorical criticism
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Citation Context

Cited by in this index (3)

  1. Roy (2008)
    Designing Procedural Graphics for Surgical Patient-Education Modules: An Experi…
    Technical Communication Quarterly
  2. Koski (1999)
    The Nonfiction Novel as Psychiatric Casebook: Truman Capote's In Cold Blood
    Journal of Technical Writing and Communication
  3. Koski (1998)
    Science Writers as Characterized in Medical Journals: What Are Physicians Sayin…
    Journal of Technical Writing and Communication

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CrossRef global citation count: 3 View in citation network → Build reading path →

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