Journal of Technical Writing and Communication Jul 1995

Organizational Change through Metaphorical Expression of Values

Patricia Hager Karathanos ; La Vonne Huter Southeast Missouri State University

Abstract

Organizational values, as a subset of organizational culture, provide behavioral guidelines for employees in organizations. This article proposes that metaphorical imagery can heighten the usefulness of corporate values as guideposts for behavior. The concepts which govern thought also govern everyday action. Metaphor can dominate thought by positioning perception, causing individuals to see some things to the exclusion of others. Managerial implications for the implementation of change are noted, and a process for change is suggested.

Journal
Journal of Technical Writing and Communication
Published
1995-07-01
DOI
10.2190/p611-r74j-f2e0-xu3d
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