Journal of Technical Writing and Communication Jan 1992

A Network Approach to Formulating Communication Strategy

Patricia Karathanos Southeast Missouri State University ; M. Diane Pettypool

Abstract

This article proposes that an examination and analysis of a company's overall communication network may provide some significant guidelines for increasing the organization's communication effectiveness. Through a review of literature in organization communication, this article explains network roles and considers their contributions to the communication climate. Managerial implications are also discussed.

Journal
Journal of Technical Writing and Communication
Published
1992-01-01
DOI
10.2190/qnet-uuc5-a21x-v35v
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Citation Context

Cited by in this index (1)

  1. Karathanos et al. (1995)
    Organizational Change through Metaphorical Expression of Values
    Journal of Technical Writing and Communication

References (13)

  1. Rogers E. M. and Kincaid D. L., Communication Networks: Toward a New Paradigm for Research, The Free Press, N…
  2. Goldhaber G. M., Dennis H., Richetto G., and Wiio O., Information Strategies: New Pathways to Corporate Power…
  3. 10.5465/amr.1982.4285235
     ↗
  4. 10.1111/j.1468-2958.1976.tb00497.x
     ↗
  5. 10.1016/0030-5073(77)90026-5
     ↗
Show all 13 →
  1. Erickson B. (1982)
    Social Structure and Network Analysis
  2. 10.2307/257806
     ↗
  3. 10.1086/226550
     ↗
  4. 10.1111/j.1468-2958.1977.tb00515.x
     ↗
  5. 10.2307/255477
     ↗
  6. 10.2307/2392402
     ↗
  7. Granovetter M. (1982)
    Social Structure and Network Analysis
  8. Anderson G. M. (1978)
    Connections
CrossRef global citation count: 2 View in citation network → Build reading path →

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