A Network Approach to Formulating Communication Strategy

Patricia Karathanos Southeast Missouri State University ; M. Diane Pettypool

Abstract

This article proposes that an examination and analysis of a company's overall communication network may provide some significant guidelines for increasing the organization's communication effectiveness. Through a review of literature in organization communication, this article explains network roles and considers their contributions to the communication climate. Managerial implications are also discussed.

Journal
Journal of Technical Writing and Communication
Published
1992-01-01
DOI
10.2190/qnet-uuc5-a21x-v35v
Open Access
Closed

Citation Context

Cited by in this index (1)

  1. Journal of Technical Writing and Communication

Cites in this index (0)

No references match articles in this index.

Also cites 8 works outside this index ↓
  1. 10.5465/amr.1982.4285235
  2. 10.1111/j.1468-2958.1976.tb00497.x
  3. 10.1016/0030-5073(77)90026-5
  4. 10.2307/257806
  5. 10.1086/226550
  6. 10.1111/j.1468-2958.1977.tb00515.x
  7. 10.2307/255477
  8. 10.2307/2392402
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