Abstract
Although science and scientific communication have traditionally been considered objective and non-rhetorical, current thinking suggests that science is, to some degree, dependent on perception and belief, and that scientific communication reflects the values of its author. Sociobiology, a subset of evolutionary theory, considers the degree to which animal behavior is genetically determined. The question of the applicability of sociobiology to human behavior was brought to public attention by E. O. Wilson in Sociobiology [1], initiating a prolonged argument between Wilson and other scientists. This series of exchanges demonstrates a good deal of subjectivity on the part of the writers, and provides one example of a scientific debate that relies on traditional rhetorical techniques of persuasion.