Abstract
How do you communicate clearly to a reader without boring him? How do you prod his imagination without confusing him? The answer, I suppose, is to be a highly skilled writer and work very hard at your craft. But while there may be no simple and absolute rules for effective communication, there is an art called rhetoric that can help. I offer the following brief passage from Aristotle's words about rhetoric in the hope that some who are unfamiliar with that ancient art may be moved to read further. A good starting point would be Readings in Classical Rhetoric, edited by Thomas W. Benson and Michael H. Prosser (Bloomington: Indiana University Press, 1969). As you read, bear in mind that this is a translation from a Greek text thought by scholars to be lecture notes – perhaps those of Aristotle himself, perhaps those of one of his students. Consider whether notes from any lectures you have given or attended are likely to look this insightful and clear 2300 years hence. Then notice Aristotle's very subtle understanding of how verbal style can shape an audience's awareness of what is being communicated.