During the 1960s, when departments of English had little knowledge of or regard for “rhetoric,” a small community of “autodidacts,” including Richard Young, Ross Winterowd, Edward P. J. Corbett, James Kinneavy, and Richard Ohmann, gathered to foster rhetorical knowledge. The group was joined by other scholars in academic fields, such as speech communications, philosophy, and linguistics (including Donald C. Bryan and George Yoos), similarly interested in rhetorical studies. Having grown organically and informally—with an interdisciplinary interest—the Rhetoric Society of America (RSA) currently has approximately 1,500 members. The organization held its first, formal meeting at the 1968 Conference on College Composition and Communication in Minneapolis, the year it began publishing its Rhetoric Society Newsletter. In 1975, the Newsletter became the academic journal, Rhetoric Society Quarterly, and in 1984, the Society held its first RSA conference. This essay, drawing on anecdotal accounts, details the history of the organization’s origins and growth.

Some years ago I saw a video of a motivational speech in which IBM CEO Lou Gerstner spoke of a then-new unit of time, a “Web year,” which he defined as equivalent to about six months of the Gregori...

The United States of America: Imagine that Jefferson's Call for Nationhood: The First Inaugural Address, by Stephen Howard Browne. College Station: Texas A& M Press, 2003. 155 pp. Benjamin Franklin's Vision of American Community: A Study in Rhetorical Iconology, by Lester C. Olson. Columbia: University of South Carolina Press, 2004. 323 pp. Unspoken: A Rhetoric of Silence, by Cheryl Glenn. Carbondale: Southern Illinois University Press, 2004. 220 + xxii pp. Emancipatory Movements in Composition: The Rhetoric of Possibility, by Andrea Greenbaum. Albany: State University of New York Press, 2002. 101 pp. Rhetorical Investigations: Studies in Ordinary Language Criticism, by Walter Jost. University of Virginia Press, 2004. 346 + xiii pp.

Abstract A 1927 pageant at the Saratoga Battlefield illustrates the workings of spectacle, here defined as a public gathering of people who have come to witness some event and are self‐consciously present to each other as well as to that event. Like Debord and others, I emphasize a tension between lived experience and text. Unlike them, I argue that spectacle is itself a lived experience that may be of greater consequence than the rhetorical text. I suggest that rhetoricians should strive to get at the lived experience that may be reflected quite imperfectly in the rhetorical text.

Research Article| August 01 1997 History as Rhetoric: Style, Narrative, and Persuasion Ronald H. Carpenter,History as Rhetoric: Style, Narrative, and Persuasion (Columbia, SC: University of South Carolina Press, 1995). S. Michael Halloran S. Michael Halloran Department of Language, Literature, and Communication, School of Humanities and Social Sciences, Rensselaer Polytechnic Institute, Troy, NY 12180-3590, USA. Search for other works by this author on: This Site PubMed Google Scholar Rhetorica (1997) 15 (3): 347–349. https://doi.org/10.1525/rh.1997.15.3.347 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation S. Michael Halloran; History as Rhetoric: Style, Narrative, and Persuasion. Rhetorica 1 August 1997; 15 (3): 347–349. doi: https://doi.org/10.1525/rh.1997.15.3.347 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentRhetorica Search This content is only available via PDF. Copyright 1997, The International Society for the History of Rhetoric1997 Article PDF first page preview Close Modal You do not currently have access to this content.

Reviews 347 dimension often missing (a point mentioned by Trevor Melia in his erudite Comment). Here rhetoric reaches its fullest extension, becoming one with the domain of poetics - but that should come as no surprise to historians of rhetoric. Jean Dietz Moss Ronald H. Carpenter, History as Rhetoric: Style, Narrative, and Persuasion (Columbia, SC: University of South Carolina Press, 1995). Ronald Carpenter's History as Rhetoric argues that the stories of past events we call "history" draw upon the resources of rhetoric and can serve to shape a public understanding of the world. For postmodernists, this may not qualify as news, but Carpenter is no postmodernist. He relies pri­ marily on methods that would satisfy the most doctrinaire neoAristotelian or New Critic. He uses the tools of "scientific history" and traditional literary analysis to demonstrate the rhetoricality of history. The focus of Carpenter's book is on American historians of the late nineteenth and twentieth centuries: Frederick Jackson Turner, Carl Becker, Alfred Thayer Mahan, Frank L. Owsley, and Barbara Tuchman. He attempts to show how each of these writers employs techniques of style and/or narrative in an effort to achieve "opinion leadership" beyond the realms of academic history. In the cases of Turner, Becker, Mahan, and Tuchman, Carpenter argues that they achieved an effective "rhetorical impress," making his case by means of close readings of their texts com­ bined with documentary evidence of the responses of actual readers. As his one negative example, Carpenter attempts to show that Frank Owsley's contribution to the agrarian manifesto I'll Take My Stand failed in its persuasive purpose. Carpenter devotes three chapters (one each on Turner, Becker, and Mahan) to the effects of style, and three chapters (another on Mahan, plus one each on Owsley and Tuchman) to techniques of narrative. In a long concluding chapter, he ranges more broadly across historical and popular writings and even motion pictures to show the pre­ science of Turner's frontier hypothesis in respect to twentieth-century American attitudes toward warfare, and to urge the need for alternatives to the frontiersman metaphor in war-related public discourse. Carpenter is at his best when working as a rhetorical analyst on archival materials. In his chapter on Frederick Jackson Turner, for exam- 348 RHETORICA pie, Carpenter traces the evolution of Turner's style, starting with analyses of primary sources from Turner's high-school and college days, and mov­ ing from those to the later professional writings. Drawing upon both clas­ sical and modem stylistic theory, Carpenter teases out the stylistic lessons Turner learned as a student and shows how those lessons found their way into his mature work. Carpenter then uses published reviews and corre­ spondence from readers to support an argument that, through the power of an "oratorical" style, Turner helped establish the frontiersman as an archetype of American culture. The chapter is a model of stylistic analysis and of cautiously developed argument. Equally interesting and somewhat more venturesome in interpreta­ tion is Carpenter's treatment of Barbara Tuchman's The Guns ofAugust and its role in John Kennedy's decision making during the Cuban missile crisis of 1962. That Kennedy had drawn lessons from Tuchman was previously established, and here, as elsewhere in the book, Carpenter acknowledges his debts to other writers with meticulousness and grace. Carpenter's own purpose is to get at specific rhetorical techniques that might account for Tuchman's influence. He draws on Tuchman's correspondence with edi­ torial adviser Denning Miller in an effort to understand the compositional choices made in the writing of her book, and uses Hayden White's tropical theory to characterize the resulting narrative form. He simultaneously develops a speculative argument that draws on documentary evidence to show how specific narrative and stylistic features of The Guns of August might account for its role in Kennedy's thinking during the crisis. Throughout the chapter, Carpenter interweaves narrative, rhetorical analysis, theoretical explication, and the citation of documentary evidence in an admirably coherent and persuasive form. In the Tuchman chapter, Carpenter focuses on the rhetorical effect of a single work on an audience of one. In other chapters he examines rhetori­ cal effects wrought on audiences...

Gregory Clark S. Michael Halloran bring together nine essays that explore change in both the theory the practice of rhetoric in the nineteenth-century United States. In their introductory essay, Clark Halloran argue that at the beginning of the nineteenth century, rhetoric encompassed a neoclassical oratorical culture in which speakers articulated common values to establish consensual moral authority that directed community thought action. As the century progressed, however, moral authority shifted from the civic realm to the professional, thus expanding participation in the community as it fragmented the community itself. Clark Halloran argue that this shift was a transformation in which rhetoric was reconceived to meet changing cultural needs. Part I examines the theories practices of rhetoric that dominated at the beginning of the century. essays in this section include Edward Everett Neoclassical Oratory in Genteel America by Ronald F. Reid, The Oratorical Poetic of Timothy Dwight by Gregory Clark, The Sermon as Public Discourse: Austin Phelps the Conservative Homiletic Tradition in Nineteenth-Century America by Russel Hirst, of Citizenship in Nineteenth-Century America by P. Joy Rouse. Part 2 examines rhetorical changes in the culture that developed during that century. essays include The Popularization of Nineteenth-Century Rhetoric: Elocution the Private Learner by Nan Johnson, Rhetorical Power in the Victorian Parlor: Godey s Lady s Book and the Gendering of Nineteenth-Century Rhetoric by Nicole Tonkovich, Jane Addams the Social of Democracy by Catherine Peaden, The Divergence of Purpose Practice on the Chatauqua: Keith Vawter s Self-Defense by Frederick J. Antczak Edith Siemers, The of Picturesque Scenery: A Nineteenth-Century Epideictic by S. Michael Halloran.

The argument of this book is that the earliest tradition of Western rhetoric, the classical perspective of Aristotle and Cicero, continues to have the greatest impact on writing instruction--albeit an unconscious impact. This occurs despite the fact that modern rhetoric no longer accepts either the views of mind, language, and world underlying ancient theory or the concepts about discourse, knowledge, and communication presented in that theory. As a result, teachers are depending on ideas as outmoded as they are unreflectively accepted. Knoblauch and Brannon maintain that the two traditions are fundamentally incompatible in their assumptions and concepts, so that writing teachers must make choices between them if their teaching is to be purposeful and consistent. They suggest that the modern tradition offers a richer basis for instruction, and they show what teaching from that perspective looks like and how it differs from traditional teaching.

(1984). The birth of molecular biology: An essay in the rhetorical criticism of scientific discourse. Rhetoric Review: Vol. 3, No. 1, pp. 70-83.

How do you communicate clearly to a reader without boring him? How do you prod his imagination without confusing him? The answer, I suppose, is to be a highly skilled writer and work very hard at your craft. But while there may be no simple and absolute rules for effective communication, there is an art called rhetoric that can help. I offer the following brief passage from Aristotle's words about rhetoric in the hope that some who are unfamiliar with that ancient art may be moved to read further. A good starting point would be Readings in Classical Rhetoric, edited by Thomas W. Benson and Michael H. Prosser (Bloomington: Indiana University Press, 1969). As you read, bear in mind that this is a translation from a Greek text thought by scholars to be lecture notes – perhaps those of Aristotle himself, perhaps those of one of his students. Consider whether notes from any lectures you have given or attended are likely to look this insightful and clear 2300 years hence. Then notice Aristotle's very subtle understanding of how verbal style can shape an audience's awareness of what is being communicated.

(1982). Aristotle's concept of ethos, or if not his somebody else's. Rhetoric Review: Vol. 1, No. 1, pp. 58-63.

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The traditional view of rhetoric and science as sharply distinct has helped reduce the technical writing course to mere vocational training. Current thinking in rhetorical theory and philosophy of science supports the contrasting view that science is rhetorical. Salient aspects of the rhetoric of science are illustrated by Crick and Watson's discovery of the structure of DNA, as recorded in Watson's The Double Helix [1]. Analysis of the rhetoric of science suggests that the study of technical writing could be central to liberal education for a technological society.