Journal of Technical Writing and Communication Jul 1982

The Poster Session. The Presentation of Technical and Scientific Information on a Science Market

Job Van Der Meer Unilever (Netherlands)

Abstract

Poster sessions—also known as science markets—play an increasingly important part in the presentation of the results of scientific investigations at symposia and congresses. However, it often appears that scientists, technical communicators, and graphic designers have hardly any idea of the purpose of a poster session. This paper deals with several aspects of this fairly new phenomenon. The willingness of the visitor at a poster session to read a particular poster is determined by his interest in the subject, the structure and quantity of the scientific information involved, and the presentation as such. The person presenting the poster can influence only the last three factors. The poster can best be designed on Din A3 format (29.7 cm × 42 cm) and photographically enlarged to poster size (1 m × 1.5 m). A science market with posters may also contribute to improve scientific communication within a research institute, in combination with the conventional in-house presentations.

Journal
Journal of Technical Writing and Communication
Published
1982-07-01
DOI
10.2190/5kb0-fytp-jgwg-4xc2
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Open Access
Closed
Topics
technical communication scientific writing
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References (6) · 1 in this index

  1. 10.1126/science.184.4144.1361
     ↗
  2. Schotman J., Wetenschapsmarkt: Posters Presenteren, Chemirch Weekbl. M 579, 1976.
  3. (1979)
    IEEE Transactions in Professional Communication
  4. Manche L. and Munnik J., Posters, Een Nieuw Communicatiemiddel, Chemirch Weekbl, p. 110, 1980.
  5. Macgregor (1978)
    Preparing poster talks
    IEEE Transactions on Professional Communication
Show all 6 →
  1. Kemp J. E. (1975)
    Planning and Producing Audiovisual Materials
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