Technical Communication Quarterly Oct 2022

When Extension and Rhetorical Engagement Meet: Framing Public Audiences for Agricultural Science Communication

Stacey Pigg North Carolina State University ; Lindsey Ray Scheper North Carolina State University

Abstract

This article reports from a qualitative case study exploring how a team of agricultural scientists framed their nonscientific audiences for science communication. Our results indicate communication audiences and strategies were shaped by state extension systems. As a result, we argue that technical communicators can contribute to agricultural science communication teams by modeling rhetorically engaged communication and building capacity for audiences overlooked by extension models most focused on economic impact.

Journal
Technical Communication Quarterly
Published
2022-10-02
DOI
10.1080/10572252.2022.2034974
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Topics
rhetorical criticism technical communication scientific writing qualitative research
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Citation Context

Cited by in this index (3)

  1. Lamberti (2025)
    From Knowledge Transfer to Knowledge Creation: Using Public Pedagogy to Evolve …
    Reflections: A Journal of Community-Engaged Writing and Rhetoric
  2. Weedon et al. (2025)
    Articulating Science: Knowledge Translation as a Methodology for Scientific and…
    Communication Design Quarterly
  3. Willers (2025)
    Lessons from a “Scholar on Fire” for a World on Fire: A Framework to Position T…
    Journal of Technical Writing and Communication

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