When Extension and Rhetorical Engagement Meet: Framing Public Audiences for Agricultural Science Communication

Technical Communication Quarterly Oct 2022

When Extension and Rhetorical Engagement Meet: Framing Public Audiences for Agricultural Science Communication

Stacey Pigg North Carolina State University ; Lindsey Ray Scheper North Carolina State University

Abstract

This article reports from a qualitative case study exploring how a team of agricultural scientists framed their nonscientific audiences for science communication. Our results indicate communication audiences and strategies were shaped by state extension systems. As a result, we argue that technical communicators can contribute to agricultural science communication teams by modeling rhetorically engaged communication and building capacity for audiences overlooked by extension models most focused on economic impact.

Journal: Technical Communication Quarterly
Published: 2022-10-02
DOI: 10.1080/10572252.2022.2034974
Open Access: Closed
Topics: scientific writing

Citation Context

Cited by in this index (1)

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