Abstract

Environmental scientists and science communicators working to educate the public on the science of global climate change often work to present information through an environmentalist perspective. This article uses theories of metaphoric framing to present six guidelines that climate change communicators can use to reframe climate change science in public communication. In particular, the authors argue for environmental scientists to adopt frames that the broader public will find familiar and persuasive. This reframing of environmental science is necessary to counter the framing of skepticism that special interest groups have used to dominate attempts to communicate climate change science to the public.