Journal of Technical Writing and Communication Apr 1974

Empirical Research on Teaching Communication Theory: A Suggested Written Assignment and Testing Procedure

Bette Ann Stead College of Business Administration

Abstract

There are estimated to be 600–800 Ph.D. psychologists teaching in today's Colleges of Business Administration (CBA). These behavioralists' influences may account for the rapid emergence of “communication theory” in both CBA curricula and business communication texts. This article suggests an approach that can be useful to those faculty teaching “communication theory” as a new experience and those experienced faculty who may consider it “food for thought.” A case method relating “communication theory” to the students' real world and a multiple-choice testing procedure that forms a theoretical base on which students can build are presented and analyzed.

Journal
Journal of Technical Writing and Communication
Published
1974-04-01
DOI
10.2190/rba4-y09k-617b-xcbq
CompPile
Search in CompPile ↗
Open Access
Closed
Topics
teacher development professional writing empirical research
Export
BibTeX RIS

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

References (7)

  1. Dawe Jessamon (1968)
    Functional Business Communication
  2. Haney William V. (1973)
    Communication and Organizational Behavior
  3. Hayakawa S. I. (1972)
    Language in Thought and Action
  4. Haney, pp. 17–22.
  5. Lesikar Raymond V., Business Communication, pp. 108–109, Richard D. Irwin, Inc., Homewood, Ill., 1968.
Show all 7 →
  1. Berelson Bernard, Steiner Gary A., Human Behavior: Shorter Edition, p. 148, Harcourt, Brace & World, Inc., Ne…
  2. Thorndike Robert L., Hagen Elizabeth, Measurement and Evaluation in Psychology and Education, pp. 70–71, John…
CrossRef global citation count: 0 View in citation network → Build reading path →

Related Articles

  1. IEEE Transactions on Professional Communication Jun 2025
    Comparative Study of Scientific Research Poster Design Favors Complete Assertion Headings and No Abstracts Over Other Formats ↗
    Joanna Wolfe; Juliann Reineke; Jennifer Lott
    teacher development professional writing empirical research qualitative research affect and writing
  2. IEEE Transactions on Professional Communication Dec 2023
    Fostering Advocacy, Developing Empathetic UX Bricoleurs: Ongoing Programmatic Assessment and Responsive Curriculum Design ↗
    Scott J. Kowalewski; Bill Williamson
    writing pedagogy curriculum design service learning teacher development assessment technical communication professional writing empirical research qualitative research
  3. Business and Professional Communication Quarterly Jun 2023
    Feature on Teaching and Technology: Teaching MBA Students Business Report Writing Using Social Media Technologies ↗
    Payal Mehra
    teacher development professional writing empirical research digital rhetoric multimodality social media editorial matter
  4. Journal of Writing Research Oct 2021
    Developing students’ writing in History: Effects of a teacher-designed domain-specific writing instruction ↗
    J. van Drie; J. van Driel; D. van Weijen
    writing pedagogy teacher development professional writing empirical research
  5. Journal of Academic Writing Dec 2020
    Collaborating between Writing and STEM: Teaching Disciplinary Genres, Researching Disciplinary Interventions, and Engaging Science Audiences ↗
    Rachel C Riedner; Bill Briscoe; Alexander Van der Horst; Carol Hayes; Gary White
    rhetorical criticism genre theory discourse analysis writing pedagogy advanced composition writing across the curriculum graduate education teacher development collaborative writing professional writing scientific writing empirical research race and writing book reviews