Journal of Technical Writing and Communication Oct 1971

The Identity of the Business Correspondent

Adnan Almaney DePaul University

Abstract

Despite the important role which he plays in promoting corporate goals, the business correspondent does not seem to be equipped educationally nor motivated financially to perform this role adequately. The writer urges that more attention be given to the recruitment and compensation of the business correspondent, who is no less important for business firms than the public relations man.

Journal
Journal of Technical Writing and Communication
Published
1971-10-01
DOI
10.2190/q87r-gf2g-de5b-005c
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References (3)

  1. Fortune (June 15, 1967).
  2. Harvell Quentin L. (1968)
    Public Relations Journal
  3. (1970)
    Public Relations Journal
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