The way a person defines a term could have a significant effect on his behavior. In this article, the writer probes the behavioral pitfalls of defining communication as the “transmission” of information, and offers an alternative definition that may enhance communication effectiveness.

Despite the important role which he plays in promoting corporate goals, the business correspondent does not seem to be equipped educationally nor motivated financially to perform this role adequately. The writer urges that more attention be given to the recruitment and compensation of the business correspondent, who is no less important for business firms than the public relations man.