Journal of Technical Writing and Communication
Jul 1971
The Thrill in Business Writing
Harley L. Sachs
Michigan Technological University
Abstract
Trade journal writers should remember that behind the story of sales promotions, new processes, short cuts, and industrial developments of all kinds there are people for whom the new development is exciting, challenging, and filled with crisis. Trade articles that include such human interest are more appealing to the readers without distorting the factual information the articles must convey.
- Journal
- Journal of Technical Writing and Communication
- Published
- 1971-07-01
- DOI
- 10.2190/58t7-j7er-b3vt-9d1h
- CompPile
- Open Access
- Closed
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