The Thrill in Business Writing

Journal of Technical Writing and Communication Jul 1971

Harley L. Sachs

Abstract

Trade journal writers should remember that behind the story of sales promotions, new processes, short cuts, and industrial developments of all kinds there are people for whom the new development is exciting, challenging, and filled with crisis. Trade articles that include such human interest are more appealing to the readers without distorting the factual information the articles must convey.

Journal: Journal of Technical Writing and Communication
Published: 1971-07-01
DOI: 10.2190/58t7-j7er-b3vt-9d1h
Topics: professional writing

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