Abstract

Abstract President Barack Obama faced very difficult electoral prospects in the summer of 2011. A slow economic recovery, along with Republican efforts to block his agenda, had undercut his message of hope and change. Obama's speech in Osawatomie, Kansas has been widely recognized as a crucial moment in his successful 2012 campaign. Obama's speech was important not because he supported new policies but because it corrected a major flaw in the community-oriented narrative at the core of his message. Obama reenergized his retelling of the American Dream by shifting the villain in his narrative from partisanship to the greedy rich.

Journal
Rhetoric & Public Affairs
Published
2023-03-01
DOI
10.14321/rhetpublaffa.26.1.0001
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