Abstract
Abstract
William F. Buckley afforded conservatives of all stripes a provocative rhetorical style, a gladiatorial style, as I term it. The gladiatorial style is a flashy combative style whose ultimate aim is the creation of inflammatory drama. I claim that conservatives encountered Buckley’s potent arguments about God, government, and markets and the gladiatorial style simultaneously. The theatrical appeal of Buckley’s gladiatorial style inspired conservative imitators with disparate beliefs and, over several decades, became one of the principal rhetorical templates for the performance of conservatism.