DIY Delivery Systems: Rethinking Self-Sponsorship Through Extracurricular Literacy Narratives

Literacy in Composition Studies Feb 2024 RSS

DIY Delivery Systems: Rethinking Self-Sponsorship Through Extracurricular Literacy Narratives

Luther, Jason

Abstract

This essay reconsiders the role of the “self-sponsored” writer in the attention economy by suggesting that contemporary do-it-yourself publishers have not only attempted to negotiate a public sphere which has linked "self-sponsored" to "entrepreneurial," but contend with a digital environment that makes it difficult to parse authorial desire from neoliberal rationality. Ultimately, this essay suggests that materialist models of circulation should be accounted for in studies of extracurricular literacies, specifically by drawing from the literacy narratives of public writers such as zine authors. It thus provides a method of analysis for understanding how these writers, who must necessarily exist within a broader political economy, have developed publishing strategies to negotiate an alternative position — a stance which can benefit not only our disciplinary research on literacy and public writing, but our publicly-oriented composition classrooms as well.

Journal: Literacy in Composition Studies
Published: 2024-02-08
Topics: multimodality multilingual writers public rhetoric

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