Smart Mobs and Kenneth Burke

KB Journal: The Journal of the Kenneth Burke Society Apr 2010 web Open Access

Smart Mobs and Kenneth Burke

Abstract

THE ACADEMY (AND OUR DISCIPLINE) has a love for grand figures. Any type of work with social movements is often seen through and discussed in terms of leaders who are easy to identify, and therefore, easily work as metonymic figureheads for their respective organizations. The speaker in this situation becomes the embodiment of the social movement, and s/he (and the organization s/he represents) is judged by hir ability to speak in accordance with the classic concepts of oratorical performance. Inevitably, this model conjures up images of a leader crafting an oration for public consumption in an offstage space; some text carefully crafted by the individual speaker working alone until the appropriate time of its release. It is easy to imagine all rhetoric, and especially unorthodox or polemic rhetorics, working in this way since it is comforting—it allows rhetoricians to make the unfamiliar familiar by pressing unusual or discomforting rhetorics into a Quintilian-like model of public performance.

Journal: KB Journal: The Journal of the Kenneth Burke Society
Published: 2010-04
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Topics: classical rhetoric modern rhetorical theory rhetorical criticism body and rhetoric
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