Civic Engagement as Risk Management and Public Relations: What the Pharmaceutical Industry Can Teach Us about Service-Learning

College Composition and Communication Dec 2009

Civic Engagement as Risk Management and Public Relations: What the Pharmaceutical Industry Can Teach Us about Service-Learning

J. Blake Scott

Abstract

The pharmaceutical industry’s corporate responsibility reports illustrate how the liberal rhetoric of civic engagement can be reappropriated to serve the market-driven aims of risk management and public relations. Tracing the ideologic linkage of corporate responsibility and service-learning versions of civic engagement, and contextualizing postsecondary service-learning along a larger neoliberal trajectory, should prompt us to reconsider basic questions about the means and ends of our institutional and pedagogical work.

Journal: College Composition and Communication
Published: 2009-12-01
DOI: 10.58680/ccc20099475
Open Access: Closed
Topics: service learning

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