More “Seriously Visible” Reading: McCloud, McLuhan, and the Visual Language of The Medium Is the Massage

College Composition and Communication Sep 2009

More “Seriously Visible” Reading: McCloud, McLuhan, and the Visual Language of The Medium Is the Massage

Kevin x Brooks

Abstract

This article provides an analysis of Marshall McLuhan and Quentin Fiore’s The Medium Is the Massage, a visual-verbal text that is generally acknowledged as innovative but seldom taken seriously or read carefully. The analysis draws on the visual language vocabulary developed by Scott McCloud in Understanding Comics and argues that the field of composition studies would benefit from more sustained and sophisticated readings of visual-verbal academic texts even as the field shifts from analysis to design.

Journal: College Composition and Communication
Published: 2009-09-01
DOI: 10.58680/ccc20098320
Open Access: Closed
Topics: rhetorical theory multimodality

Citation Context

Cited by in this index (1)

Werner (2015)

Speaking of Composing (Frameworks): New Media Discussions, 2000–2010

Computers and Composition

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