Kevin x Brooks

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Kevin x Brooks's work travels primarily in Digital & Multimodal (100% of indexed citations) · 1 indexed citations.

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  1. College Composition and Communication Sep 2009
    More “Seriously Visible” Reading: McCloud, McLuhan, and the Visual Language of The Medium Is the Massage ↗
    Kevin x Brooks
    Abstract

    This article provides an analysis of Marshall McLuhan and Quentin Fiore’s The Medium Is the Massage, a visual-verbal text that is generally acknowledged as innovative but seldom taken seriously or read carefully. The analysis draws on the visual language vocabulary developed by Scott McCloud in Understanding Comics and argues that the field of composition studies would benefit from more sustained and sophisticated readings of visual-verbal academic texts even as the field shifts from analysis to design.

    doi:10.58680/ccc20098320