Communication Design Quarterly Sep 2021 Open Access

Rewriting sexual violence prevention: a comparative rhetorical analysis of online prevention courses in the United States and New Zealand

Angela Myers Elon University

Abstract

As part of a larger research project on the rhetoric of sexual violence prevention in online university courses, the researcher conducted rhetorical analyses of two prevention courses from the United States and New Zealand. This study analyzed the rhetorical strategies used in two courses with attention to five subcategories: content genres, ways the content addresses the audience, messaging strategies, levels of prevention, and sentence-level choices. From the analyses, the researcher recommends rhetorical considerations for prevention courses. While the New Zealand course had more effective language choices, the US course had a better overall narrative structure.

Journal
Communication Design Quarterly
Published
2021-09-01
DOI
10.1145/3468859.3468862
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Topics
rhetorical criticism genre theory voice and style
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