Abstract
Commentators often describe media as a "window on the world." That metaphor, however, doesn't work with today's technology. Windows facilitate passive observation: one sits and is at the mercy of what is on the other side of the window in terms of what s/he can view. Today's media, however, are interactive. From television programming to instragram posts, individuals use modern media to negotiate what they wish to access, when, and on their own terms. (Consider the drastic differences between the push view of broadcast television of the past vs. the pull approach to accessing Apple TV options today.) So, while we still do sit and "watch," we get determine what we view.