Usability involves connecting design to need. Individuals need to achieve an objective; if the design of an item meets that need, the item is usable. If not, it is not. So, usability depends on how well the design of an item addresses the need of the user. The need to hold two items together, for example, can prompt individuals to design a fastener in order to meet that need. The usability of the resulting design, however, is a matter of how effectively the individual can use it to hold items in place.

User expectations are often connected to context. This means the better UXD professionals understand connections between location and usability, the greater the chances they can create materials that meet expectations of usability in a particular place. The cognitive factors of prototypes and scripts can provide a foundation for investigating such factors. This entry examines how prototypes of place can help identify aspects of location that influence the usability of items in a space. In so doing, the entry also provides strategies for researching expectations of contexts and usability and using resulting data to guide design practices.

Everything changes over time. Societies evolve, original technologies emerge, and the structure of products shifts to meet the needs of new situations. What constitutes a usable design will similarly change over time. For these reasons, it's important to regularly stop and assess where a field is and what it is doing to determine how well its activities reflect the context in which it exists. Usability and user experience design are no different. This issue of Communication Design Quarterly represents such a reflection and a re-thinking of where the field is at this point in time.

The concept of usability is often connected to the setting - or context - in which individuals perform an activity. International settings complicate such relationships by introducing new variables that affect usability in different locations. In international health and medical communication, this situation can create problems that affect the health and wellness of patients in other nations and cultures. International patient experience design (I-PXD) presents a heuristic for addressing this situation. I-PXD helps individuals identify variables affecting usability in different international contexts. Persons working in health and medical communication can use this I-PXD heuristic to address usability expectations in various international contexts.

Content is about ideas: It involves the thoughts, concepts, and perspectives we wish to convey to others. Context is what gives it form. If we know the setting in which we wish to convey information, we can present content in a manner that enhances the chances our ideas will be received (and understood as intended) by an audience. Of course, how we perceive a given context and how our users perceive it can be two different things. We thus need to know what individuals look for in a given context to guide how to design content for that setting.

The concept of value is one of the most complex aspects of the communication professions. Most organization, for example, would admit effective communication adds value to almost any process. After all, effective communication helps members of an organization perform tasks more effectively (enhancing the value their work contributes to the organization). It also helps clients/customers view products as meeting their needs - thus contributing value to the individual's daily life. Yet determining how communication contributes value is a trickier prospect.

Many of us have heard the expression "form follows function." It's a nice idea in theory: The notion the item we create inherently lends itself to a particular use. After all, the shape of a hammer should intrinsically tell us the tasks we can perform with that tool - be it pounding or pulling nails. But those of us who study human behavior related to use know this relationship of form to function is often far from the case. In truth, the connection between design and use is far more complex and often unpredictable.

Commentators often describe media as a "window on the world." That metaphor, however, doesn't work with today's technology. Windows facilitate passive observation: one sits and is at the mercy of what is on the other side of the window in terms of what s/he can view. Today's media, however, are interactive. From television programming to instragram posts, individuals use modern media to negotiate what they wish to access, when, and on their own terms. (Consider the drastic differences between the push view of broadcast television of the past vs. the pull approach to accessing Apple TV options today.) So, while we still do sit and "watch," we get determine what we view.

In less than a decade, social media have transformed almost every aspect of our lives. Now, most of us check our Facebook accounts more frequently than we check our watches, and it is not uncommon for one's Twitter following to encompass dozens --- if not hundreds --- of individual. The broad reach and the interactive nature of such media allow us to exchange ideas across vast distances and engage in conversations with broad audiences in the blink of an eye. As such, social media have become a central component of the communication practices of almost every kind of organization. But as with any technology, there are considerations one should keep in mind.

Culture can be difficult to define, yet it is central to almost everything humans do. Culture shapes how individuals view the world -- what they consider right and wrong or appropriate and inappropriate -- and often provides the lens through which they perceive communication and create messages (Sardi & Flammia, 2011; Varner & Beamer, 2015). As such, culture can be one of the most important aspects communication designers need to consider when developing materials for an audience -- any audience. When extended to broader intercultural or international contexts, the need to understand how culture affects expectations and perceptions becomes even more acute. For this reason, the more communication designers know about researching, considering, and addressing cultural communication expectations, the more effectively they can develop materials that meet the information seeking and usage needs of a greater global audience.

Increasingly, health and medical communication involves a global perspective. This perspective now includes coordinating international efforts ranging from treating globally dispersed patients to containing infectious diseases. In many cases, the focus of such information is instructional---content that tells individuals how to perform certain health-or medical-related processes. In such situations, usability is essential to success. That is, individuals must be able to use instructional materials as intended to achieve a particular purpose or objective. Communication designers therefore need to identify approaches that can facilitate the usability of health and medical content in a range of international settings.

research-article Share on Culture and the contextualization of care: a prototype-based approach to developing health and medical visuals for international audiences Author: Kirk St. Amant East Carolina University East Carolina UniversityView Profile Authors Info & Claims Communication Design QuarterlyVolume 3Issue 2February 2015 pp 38–47https://doi.org/10.1145/2752853.2752858Published:27 March 2015Publication History 16citation78DownloadsMetricsTotal Citations16Total Downloads78Last 12 Months20Last 6 weeks1 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my AlertsNew Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteGet Access

Extending digital products and services to global markets requires a communication design approach that considers the needs of international (e.g. non-U.S.) users. The challenge becomes developing an approach that works effectively. The concept of personas, as applied in user experience design (UX), can offer an effective solution to this situation. This article examines how this idea of personas can expand communication design practices to include users form other cultures.

The culture we are part of tells us what aspects of design constitute "good" both in terms of aesthetics and usability. When it comes to technologies, these factors must be addressed for a given item to be successfully adopted by and correctly used within a particular culture. To put these ideas into practice, consider the following: A given interface might be very easy for the members of a particular culture to use, but if its aesthetic appeal is so jarring that individuals avoid it almost instinctively (i.e., before they actually use it), then the benefits of that interface are lost. Similarly, an aesthetically appealing interface might entice the members of a given culture to try it, but if the interface is difficult to use, then the initially interested audience is likely to abandon it. Effective communication design for international contexts thus becomes a matter of recognizing and addressing both aspects associated with "good." And as online media increasingly link the world together via information technologies, the need to understand and address such factors becomes increasingly important.

Over the last 2 decades, the nations that once comprised the Soviet Union have begun to play an increasingly important role in the global economy. As a result, today's technical and professional communicators could find themselves interacting with co-workers, colleagues, and clients in these nations. Being successful in such contexts, however, requires an understanding of the cultural, historic, educational, and economic factors that have affected and continue to shape technical and professional communication practices in these countries. This article provides an overview of the literature that has been published on technical and professional communication practices in the former USSR as well as reviews educational factors that have contributed to such practices. Through such an examination, the article provides readers with a foundation they can use to engage in future research relating to technical and professional communication practices in post-Soviet states.

Website localization is an important part of international technical communication. However, at present, few technical communication programs offer courses in localization. This article provides an overview of a course devised to familiarize students with ideas and approaches related to website localization. The course was based upon Robert Gagné's nine events of instruction—an approach that allowed students to move from the learning of abstract ideas to the application of knowledge to the website localization process.

Online access and interest in technical communication are increasing on a global scale. The time is therefore right for instructors to consider offering online courses to students located around the globe. Providing effective online courses for such a diverse audience, however, is no simple matter. This article provides an overview of the global market in online education. It presents information and approaches that can help with the development of online courses for international delivery as well as the training and professional development of the instructors, U.S.-based or otherwise, who teach them.

Online access and interest in technical communication are increasing on a global scale. The time is therefore right for instructors to consider offering online courses to students located around the globe. Providing effective online courses for such a diverse audience, however, is no simple matter. This article provides an overview of the global market in online education. It presents information and approaches that can help with the development of online courses for international delivery as well as the training and professional development of the instructors, U.S.-based or otherwise, who teach them.

The growth of international online access has given rise to a new production method—international outsourcing—that has important implications for technical communication practices. Successful interactions within international outsourcing require individuals to understand how cultural factors could affect online interactions. Today's technical communication students therefore need to understand how factors of culture and media could affect the success with which they operate in international outsourcing activities. This article provides technical communication instructors with a series of Web-based exercises they can use to familiarize students with different aspects that can affect intercultural online interactions. It also provides a series of online resources students can use to enhance their understanding of cross-cultural communication in cyberspace.

Abstract As global online access grows, Web site designers find themselves creating materials for an increasing international audience. Cultural groups, however, can have different expectations of what constitutes acceptable Web site design. This article examines how prototype theory can serve as a methodology for analyzing Web sites designed for users from different cultures. Such analyses, in turn, can help individuals create more effective online materials for international audiences.

To improve technical communication education, educators and internship providers need to find ways to revise internship experiences so that educators, internship providers, and students/interns can use internship experiences in a way that benefits all three parties. This article uses a stakeholder education approach to propose two new kinds of internship processes to benefit all three groups. The first approach—colloquia—allows all three parties to interact via the same scheduled event. The second approach—student publications groups—shifts internship from a workplace to a school activity. By including such approaches into their curricula, technical communication programs can both improve their relationships with local internship providers and improve the training received by their students.

Abstract Technical communicators of the new millennium will need to develop certain skills to succeed in international online interactions (IOls), and computer classrooms with online access can help students to develop these skills through direct interaction with materials and individuals from other cultures. This article presents exercises instructors can use to help students develop these particular skills.

Professional technical communication often takes place within a larger organizational structure, a structure defined and constrained by both external (national or disciplinary) and internal (organizational) cultures. Thus, theories that help technical communicators analyze and understand organizations can be of especial importance. This bibliography overviews theories of organization from the viewpoint of culture, using five themes of organizational research as a framework. Based on this framework, each section introduces specific theories of international, intercultural, or organizational communication, building upon them through a series of related articles, and showing how they can be applied in the field of technical communication.