Re-considering the nature of value in communication design

Communication Design Quarterly Mar 2017

Re-considering the nature of value in communication design

Kirk St. Amant

Abstract

The concept of value is one of the most complex aspects of the communication professions. Most organization, for example, would admit effective communication adds value to almost any process. After all, effective communication helps members of an organization perform tasks more effectively (enhancing the value their work contributes to the organization). It also helps clients/customers view products as meeting their needs - thus contributing value to the individual's daily life. Yet determining how communication contributes value is a trickier prospect.

Journal: Communication Design Quarterly
Published: 2017-03-27
DOI: 10.1145/3071078.3071079
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Topics: multimodality

Citation Context

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