Communication Design Quarterly Jan 2015

Designing globally, working locally

Guiseppe Getto ; Kirk St. Amant

Abstract

Extending digital products and services to global markets requires a communication design approach that considers the needs of international (e.g. non-U.S.) users. The challenge becomes developing an approach that works effectively. The concept of personas, as applied in user experience design (UX), can offer an effective solution to this situation. This article examines how this idea of personas can expand communication design practices to include users form other cultures.

Journal
Communication Design Quarterly
Published
2015-01-13
DOI
10.1145/2721882.2721886
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Topics
multimodality technical communication

Citation Context

Cited by in this index (11)

  1. Shalamova et al. (2025)
    Conversation Design: The Evolving Paradigm in Technical and Professional Commun…
    Communication Design Quarterly
  2. Karr et al. (2024)
    The Digital "Good Life": The Limits of Applying an Ethics of Care to a Company …
    Communication Design Quarterly
  3. Karr et al. (2024)
    The Digital "Good Life": The Limits of Applying an Ethics of Care to a Company …
    Communication Design Quarterly
  4. Thominet (2018)
    How to be open
    Communication Design Quarterly
  5. Amant (2018)
    Reflexes, reactions, and usability
    Communication Design Quarterly
Show all 11 →
  1. Verhulsdonck (2018)
    Designing for global mobile
    Communication Design Quarterly
  2. Amant (2017)
    The cultural context of care in international communication design
    Communication Design Quarterly
  3. Kiwanuka-Tondo et al. (2017)
    Localizing complex scientific communication
    Communication Design Quarterly
  4. Amant (2016)
    Introduction to the special issue: Cultural considerations for communication design
    Communication Design Quarterly
  5. Peter (2016)
    Designing with<i>HDR</i>data
    Communication Design Quarterly
  6. Wang et al. (2016)
    The communication design of WeChat
    Communication Design Quarterly

Cites in this index (1)

  1. Amant (2005)
    A Prototype Theory Approach to International Website Analysis and Design
    Technical Communication Quarterly
Also cites 2 works outside this index ↓
  1. 10.1086/448181
     ↗
  2. Kraglund-Gauthier W. L. & Young D. C. (2014). Hiding behind a password: Are online classes as private as we t…
     ↗
CrossRef global citation count: 37 View in citation network →

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