Abstract

This article explores the challenge of implementing diversity, equity, and inclusion literacies in popular buyer persona platforms such as HubSpot and FlowMapp. Drawing on a practitioner interview with a public relations and marketing director, Dr. Danielle Feldman Karr, this article contextualizes Feldman Karr's efforts to revise her design team's internal buyer persona construction process to better engage DEI issues. This article considers the successes and challenges of applying an ethics of care informed by Graham's Black feminist ethics in order to analyze how designers think about "the good life" (flourishing) in persona redesign.

Journal
Communication Design Quarterly
Published
2024-09-01
DOI
10.1145/3563890.3713049
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Cites in this index (9)

  1. Communication Design Quarterly
  2. Journal of Business and Technical Communication
  3. Written Communication
  4. College English
  5. Journal of Technical Writing and Communication
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  1. Technical Communication Quarterly
  2. Computers and Composition
  3. Computers and Composition
  4. Communication Design Quarterly
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    Persona Studies  
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