The Digital "Good Life": The Limits of Applying an Ethics of Care to a Company "Running with Scissors."

Communication Design Quarterly Sep 2024

The Digital "Good Life": The Limits of Applying an Ethics of Care to a Company "Running with Scissors."

Danielle Feldman Karr ; Steve Holmes ; Jared S. Colton ; Josephine Walwema

Abstract

This article explores the challenge of implementing diversity, equity, and inclusion literacies in popular buyer persona platforms such as HubSpot and FlowMapp. Drawing on a practitioner interview with a public relations and marketing director, Dr. Danielle Feldman Karr, this article contextualizes Feldman Karr's efforts to revise her design team's internal buyer persona construction process to better engage DEI issues. This article considers the successes and challenges of applying an ethics of care informed by Graham's Black feminist ethics in order to analyze how designers think about "the good life" (flourishing) in persona redesign.

Journal: Communication Design Quarterly
Published: 2024-09-01
DOI: 10.1145/3563890.3713049
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Topics: multimodality race and writing multilingual writers

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