Communication Design Quarterly Sep 2024 Open Access

The Digital "Good Life": The Limits of Applying an Ethics of Care to a Company "Running with Scissors."

Danielle Feldman Karr ; Steve Holmes Texas Tech University ; Jared S. Colton ; Josephine Walwema University of Washington

Abstract

This article explores the challenge of implementing diversity, equity, and inclusion literacies in popular buyer persona platforms such as HubSpot and FlowMapp. Drawing on a practitioner interview with a public relations and marketing director, Dr. Danielle Feldman Karr, this article contextualizes Feldman Karr's efforts to revise her design team's internal buyer persona construction process to better engage DEI issues. This article considers the successes and challenges of applying an ethics of care informed by Graham's Black feminist ethics in order to analyze how designers think about "the good life" (flourishing) in persona redesign.

Journal
Communication Design Quarterly
Published
2024-09-01
DOI
10.1145/3563890.3713049
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Topics
literacy studies race and writing gender and writing
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