Abstract

An important element for global design is an approach that can be used for international (e.g., non-US) users. Such a design approach has to factor in how the user's culture influences how they perceive a design while using their mobile devices across a different culture. As mobile use is expected to grow globally, more mobile interactions will require increasingly robust tools for measuring user experiences across different online and physical channels. This article focuses on how experience mapping, a common user experience (UX) design technique that tells stories about how a user experiences a design as a seamless whole across such channels, can help address global mobile design contexts. To further address such global contexts, this article proposes extending experience mapping by considering the factors of existing infrastructures, global openness to innovation, local user contexts, and local beliefs on the function of technology so that designers of communication can better conceptualize sequences of events of interactions across cultures.