Introduction to the special issue: Cultural considerations for communication design

Communication Design Quarterly Jan 2016

Introduction to the special issue: Cultural considerations for communication design

Kirk St. Amant

Abstract

Culture can be difficult to define, yet it is central to almost everything humans do. Culture shapes how individuals view the world -- what they consider right and wrong or appropriate and inappropriate -- and often provides the lens through which they perceive communication and create messages (Sardi & Flammia, 2011; Varner & Beamer, 2015). As such, culture can be one of the most important aspects communication designers need to consider when developing materials for an audience -- any audience. When extended to broader intercultural or international contexts, the need to understand how culture affects expectations and perceptions becomes even more acute. For this reason, the more communication designers know about researching, considering, and addressing cultural communication expectations, the more effectively they can develop materials that meet the information seeking and usage needs of a greater global audience.

Journal: Communication Design Quarterly
Published: 2016-01-08
DOI: 10.1145/2875501.2875502
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Topics: multimodality affect and writing

Citation Context

Cited by in this index (4)

Miller et al. (2020)

Social media in professional, technical, and scientific communication programs

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Verhulsdonck (2018)

Designing for global mobile

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Heifferon (2017)

New technologies, patient experience, theoretical approaches and heuristics in RHM

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Amant (2017)

The cultural context of care in international communication design

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Cites in this index (3)

Getto et al. (2015)

Designing globally, working locally

Communication Design Quarterly
Amant (2005)

A Prototype Theory Approach to International Website Analysis and Design

Technical Communication Quarterly
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Designing Written Business Communication along the Shifting Cultural Continuum

Journal of Business and Technical Communication

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CrossRef global citation count: 23 View in citation network →