Technical Communication Quarterly Jan 2005

A Prototype Theory Approach to International Website Analysis and Design

Kirk St. Amant

Abstract

Abstract As global online access grows, Web site designers find themselves creating materials for an increasing international audience. Cultural groups, however, can have different expectations of what constitutes acceptable Web site design. This article examines how prototype theory can serve as a methodology for analyzing Web sites designed for users from different cultures. Such analyses, in turn, can help individuals create more effective online materials for international audiences.

Journal
Technical Communication Quarterly
Published
2005-01-01
DOI
10.1207/s15427625tcq1401_6
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