From Sensory to Narrative: A Corpus-Based Analysis of Wine-Tasting Notes in International Contexts

Suguru Ishizaki Carnegie Mellon University ; Belén López-Arroyo

Abstract

International professional writers must consider cultural and linguistic differences in their rhetorical choices. Yet limited studies have explored the practice of international and multilingual professional communication. This article reports on a corpus-based contrastive study of wine-tasting notes (TNs) produced in North America and Spain. The findings reveal that the Spanish TNs focus on sensory attributes whereas the North American TNs focus on narrative elements about wineries and food pairing. The authors conclude by positing the importance of a context-centered rather than a language-centered approach to international professional communication.

Journal
Journal of Business and Technical Communication
Published
2026-01-01
DOI
10.1177/10506519251372580
Open Access
Closed
Topics

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  1. Journal of Business and Technical Communication
  2. Technical Communication Quarterly
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