Abstract

The increasing importance of NAFTA (the North American Free Trade Agreement) to the US economy makes understanding Mexico important. Because the histories and cultures of the United States and Mexico differ significantly, written communications also differ. Rhetorical strategies for written business communication in Mexico reflect the country's bloody, cyclical history and its resulting culture characterized by collectivism, high power distances, fatalism, and emphasis on building trust and relationships. Despite Mexico's economic problems, it is a country in transition. Because of the increasing presence of US business entities in Mexico, communication protocols are changing as US technology and ways of doing business infuse the traditional Mexican culture. Understanding how to communicate effectively in Mexico requires understanding its history and culture as well as changes occurring there. US writers must know where any Mexican company is situated along this changing cultural continuum and how the continuum shapes the design of written business communication.

Journal
Journal of Business and Technical Communication
Published
1999-01-01
DOI
10.1177/105065199901300102
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Citation Context

Cited by in this index (11)

  1. Journal of Business and Technical Communication
  2. IEEE Transactions on Professional Communication
  3. Journal of Technical Writing and Communication
  4. Communication Design Quarterly
  5. IEEE Transactions on Professional Communication
Show all 11 →
  1. IEEE Transactions on Professional Communication
  2. Journal of Business and Technical Communication
  3. Journal of Technical Writing and Communication
  4. Journal of Technical Writing and Communication
  5. Journal of Technical Writing and Communication
  6. Journal of Technical Writing and Communication

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