Communication Design Quarterly Jun 2024

The Digital "Good Life": The Limits of Applying an Ethics of Care to a Company "Running with Scissors."

Danielle Feldman Karr ; Steve Holmes ; Jared S. Colton ; Josephine Walwema

Abstract

This article explores the challenge of implementing diversity, equity, and inclusion literacies in popular buyer persona platforms such as HubSpot and FlowMapp. Drawing on a practitioner interview with a public relations and marketing director, Dr. Danielle Feldman Karr, this article contextualizes Feldman Karr's efforts to revise her design team's internal buyer persona construction process to better engage DEI issues. This article considers the successes and challenges of applying an ethics of care informed by Graham's Black feminist ethics in order to analyze how designers think about "the good life" (flourishing) in persona redesign.

Journal
Communication Design Quarterly
Published
2024-06-01
DOI
10.1145/3655727.3655733
CompPile
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Topics
multimodality race and writing multilingual writers

Citation Context

Cited by in this index (0)

No articles in this index cite this work.

Cites in this index (9)

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  4. Miller (2020)
    Retrospective: Revisiting “A Humanistic Rationale for Technical Writing”
    College English
  5. Colton et al. (2018)
    A Social Justice Theory of Active Equality for Technical Communication
    Journal of Technical Writing and Communication
Show all 9 →
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    From NoobGuides to #OpKKK: Ethics of Anonymous’ Tactical Technical Communication
    Technical Communication Quarterly
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    Computers and Composition
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    Designing globally, working locally
    Communication Design Quarterly
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