Abstract

Content is about ideas: It involves the thoughts, concepts, and perspectives we wish to convey to others. Context is what gives it form. If we know the setting in which we wish to convey information, we can present content in a manner that enhances the chances our ideas will be received (and understood as intended) by an audience. Of course, how we perceive a given context and how our users perceive it can be two different things. We thus need to know what individuals look for in a given context to guide how to design content for that setting.