Abstract
Though usability is a must for all new applications, small organizations often lag behind in this area. This trend is frequently posed as a resource problem: User Experience design (UX) teams, usability testing software, and professional web developers are typically lacking in cash-strapped small businesses, non-profits, and educational institutions, so creating cutting-edge designs may seem impossible. We propose that what is lacking in these settings is actually knowledge of effective design workflows, however, not resources. What is lacking is a sound understanding of UX and an effective means of mobilizing existing resources. Based on a case study of a redesign process for a mobile application, we present evidence that all organizations can build awesome applications if they simply learn how to better manage their design processes.