Rhetorical functions of hashtag forms across social media applications

Communication Design Quarterly Jan 2015

Rhetorical functions of hashtag forms across social media applications

Alice R. Daer ; Rebecca F. Hoffman ; Seth Goodman

Abstract

This study examines an ethnographically-collected set of social media posts from 5 applications in order to understand the rhetorical functions of something we call "metacommunicative" hashtags (e.g., #PackersGottaWinThisOne, #thisweddingisawesome). Through a process of inductive analysis, we identified recurring genre functions that are both context-specific to applications' ecologies and, at the same time, "stabilized enough" (Schryer, 1993, p. 204) to warrant the use of rhetorical genre theory as a tool for understanding their communicative purposes

Journal: Communication Design Quarterly
Published: 2015-01-13
DOI: 10.1145/2721882.2721884
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Topics: genre theory social media

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SCHRYER (1993)

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Written Communication

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10.1177/160940690900800107

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