Abstract

This case, developed for the 2025 ABC Case Writing Competition and sponsored by the ABC Student Competition Committee, asks students to apply persuasive communication strategies to a real-world crisis in public service. Following a violent incident at the Worcester (Massachusetts) Public Library, students step into the role of Board President to advocate for staff safety and resources before the City Council. The case highlights the challenges of community advocacy, secondary traumatic stress, and organizational resilience while offering students practice in crafting persuasive, high-stakes messages.