Metaphor in U.K. Bank Chairman Letter to Shareholders

Abstract

Using a mixed methods approach that relies on conceptual metaphor theory, corpus linguistics, and discourse analysis, the study investigates the use and function of metaphor in a self-constructed corpus of U.K. bank chairman’s letters to shareholders during the study period, covering a state of relative stability (2002-2007), financial crisis and scandals (2008-2019), and the coronavirus pandemic (2020). We find evidence that bank chairmen use conventional metaphors to communicate with shareholders. Additionally, the choice of metaphors is conditional on the contextual environment in which banks operate. Further qualitative analysis of the metaphors supports a persuasive role that depends on the contextual environment.

Journal
Business and Professional Communication Quarterly
Published
2025-01-01
DOI
10.1177/23294906241304697
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Cited by in this index (3)

  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly
  3. Business and Professional Communication Quarterly

Cites in this index (4)

  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly
  3. Business and Professional Communication Quarterly
  4. Journal of Business and Technical Communication
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