Selections from the 2024 Case Writing Competition: Business Communication Case and Student Example

Rachel Dolechek Fort Hays State University ; Addie Hileman University of North Carolina at Chapel Hill ; Kelley O’Brien University of North Carolina at Chapel Hill

Abstract

As part of the Association for Business Communication Student Case Competition, this article features a case study written by ABC member Rachel Dolechek. The case was blind reviewed and selected by the ABC Student Competition Committee. ABC membership utilized the case in their classrooms throughout 2024 and submitted top student examples for the 2024 Case Writing Competition. A submission from Addie Hileman, sponsored by Kelley O’Brien, was selected as the top student case writer after evaluation by the ABC Student Competition Committee and a marketing business professional. The student’s message serves as a teaching example within this article.

Journal
Business and Professional Communication Quarterly
Published
2025-03-01
DOI
10.1177/23294906241302600
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