Enhancing Speaker Credibility: Looking to Critical Literacy’s “Power” Through Strategic Presentation Skills

Business and Professional Communication Quarterly Nov 2024

Enhancing Speaker Credibility: Looking to Critical Literacy’s “Power” Through Strategic Presentation Skills

Daisy Tan

Abstract

The concept of speaker credibility is proposed as mitigation to address two issues of confidence and anxiety, and gender differences, gathered from anecdotal feedback of business communication students. This article reviews the definition of speaker credibility and draws on two components—presentation skills and power—from Kenton’s source credibility model. It then discusses the two issues of confidence and anxiety, and gender differences. A speaker credibility framework is outlined from reviewing research on three specific presentation skills and proposing power from Janks’s critical literacy. Limitations and future research include testing the framework’s validity discussed at the end.

Journal: Business and Professional Communication Quarterly
Published: 2024-11-19
DOI: 10.1177/23294906241298927
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Topics: literacy studies multimodality affect and writing

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Ortiz et al. (2016)

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Business and Professional Communication Quarterly

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