Business and Professional Communication Quarterly Dec 2019

The Language of LinkedIn: Popular Publications, the Gender Gap, and Pedagogy

Sarah E. Moore

Abstract

Business communication instructors can improve their own instruction about networking online given further understanding of the gender gap among LinkedIn users. An analysis of the rhetoric of magazine advice articles finds gendered differences in the representation of LinkedIn to readers. Examining how publications talk about LinkedIn leads to guidance on how instructors can discuss LinkedIn and gender in the classroom. The article suggests instructors can modify or create assignments to address potential gender usage patterns.

Journal
Business and Professional Communication Quarterly
Published
2019-12-01
DOI
10.1177/2329490619867458
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Citation Context

Cited by in this index (3)

  1. Moore et al. (2026)
    LinkedIn in Business and Technical Communication: A Textbook Analysis Grounded …
    Business and Professional Communication Quarterly
  2. Cyphert (2024)
    Taking a Rhetorical Perspective on Emerging Communication Practice: Pedagogy as…
    Business and Professional Communication Quarterly
  3. Doan (2021)
    Teaching Workplace Genre Ecologies and Pedagogical Goals Through Résumés and Co…
    Business and Professional Communication Quarterly

Cites in this index (0)

No references match articles in this index.

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