Using Reflections to Gauge Audience Awareness in Business and Professional Communication Courses

Danica L. Schieber Sam Houston State University ; Vincent D. Robles University of North Texas

Abstract

This study describes how reflections allowed students to express their audience awareness as they wrote a multiaudience messages packet. We present an analysis of 27 reflections in which students described their experience when responding to the various audiences. Students’ reflective depth varied, though deeper reflections demonstrate sophistication in considering audience constraints and values. Students reported difficulty with negative and persuasive messages and indicated concern about their credibility. Reflections can help instructors understand how students are considering audiences for business documents, which instructors can use to improve their instruction and assess how well students consider business audiences.

Journal
Business and Professional Communication Quarterly
Published
2019-09-01
DOI
10.1177/2329490619851120
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Cited by in this index (3)

  1. Business and Professional Communication Quarterly
  2. Business and Professional Communication Quarterly
  3. Business and Professional Communication Quarterly

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