Business and Professional Communication Quarterly Sep 2019

Using Reflections to Gauge Audience Awareness in Business and Professional Communication Courses

Danica L. Schieber ; Vincent D. Robles

Abstract

This study describes how reflections allowed students to express their audience awareness as they wrote a multiaudience messages packet. We present an analysis of 27 reflections in which students described their experience when responding to the various audiences. Students’ reflective depth varied, though deeper reflections demonstrate sophistication in considering audience constraints and values. Students reported difficulty with negative and persuasive messages and indicated concern about their credibility. Reflections can help instructors understand how students are considering audiences for business documents, which instructors can use to improve their instruction and assess how well students consider business audiences.

Journal
Business and Professional Communication Quarterly
Published
2019-09-01
DOI
10.1177/2329490619851120
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Topics
rhetorical theory professional writing multilingual writers

Citation Context

Cited by in this index (3)

  1. Melonçon et al. (2024)
    Back to the Basics: Uncovering the Rhetoric Student Learning Outcome
    Business and Professional Communication Quarterly
  2. Coffelt et al. (2020)
    Exemplary and Unacceptable Workplace Communication Skills
    Business and Professional Communication Quarterly
  3. Flynn et al. (2020)
    Self-Regulated Learning in Online Graduate Business Communication Courses: A Qu…
    Business and Professional Communication Quarterly

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